Kraft Heinz is a global leader in the food and beverage industry, known for its iconic products and trusted by consumers worldwide. With a commitment to innovation and forward-thinking strategies, the company seeks to continually engage and inspire its teams. As part of an internal initiative, Kraft Heinz tasked me with designing a custom card game for its employees, aimed at fostering collaboration and creative thinking around diverse business topics.
Kraft Heinz is a global leader in the food and beverage industry, known for its iconic products and trusted by consumers worldwide. With a commitment to innovation and forward-thinking strategies, the company seeks to continually engage and inspire its teams. As part of an internal initiative, Kraft Heinz tasked me with designing a custom card game for its employees, aimed at fostering collaboration and creative thinking around diverse business topics.
Kraft Heinz is a global leader in the food and beverage industry, known for its iconic products and trusted by consumers worldwide. With a commitment to innovation and forward-thinking strategies, the company seeks to continually engage and inspire its teams. As part of an internal initiative, Kraft Heinz tasked me with designing a custom card game for its employees, aimed at fostering collaboration and creative thinking around diverse business topics.
Project Scope and Objectives
Project Scope and Objectives
The goal was to design a branded card game that would encourage team engagement and spark discussions on key topics relevant to Kraft Heinz’s future vision. The game needed to reflect the company’s identity while providing an enjoyable and educational experience for its employees. My task was to adopt the brand’s visual identity, integrating its most recognizable elements, and create a cohesive, visually compelling deck that maintained the professional yet playful spirit of the company.
The goal was to design a branded card game that would encourage team engagement and spark discussions on key topics relevant to Kraft Heinz’s future vision. The game needed to reflect the company’s identity while providing an enjoyable and educational experience for its employees. My task was to adopt the brand’s visual identity, integrating its most recognizable elements, and create a cohesive, visually compelling deck that maintained the professional yet playful spirit of the company.
The goal was to design a branded card game that would encourage team engagement and spark discussions on key topics relevant to Kraft Heinz’s future vision. The game needed to reflect the company’s identity while providing an enjoyable and educational experience for its employees. My task was to adopt the brand’s visual identity, integrating its most recognizable elements, and create a cohesive, visually compelling deck that maintained the professional yet playful spirit of the company.
Design Approach
Design Approach
I approached this project by carefully blending Kraft Heinz’s brand essence with the functional requirements of the game. The design concept was built around the idea of incorporating familiar and iconic elements of the brand into the game visuals to create an instant connection with employees. This meant using symbolic imagery, such as the famous ketchup bottle, various food-related icons, and the company's color palette, to immerse players in the Kraft Heinz universe.
The card game was designed with multiple elements in mind:
Brand Alignment: I maintained strict adherence to the Kraft Heinz visual language, using its recognizable red, blue, and white colors as the base palette. The iconic product illustrations, such as ketchup bottles and food items, were employed as visual motifs across the cards, tying the game’s branding back to the company’s core identity.
Typography and Layout: I selected clean and modern typography that mirrors the brand’s existing corporate communication, ensuring readability and a professional look. Each card was structured to balance playful illustrations with well-organized information, providing a seamless user experience during gameplay.
Visual Consistency: To ensure cohesion throughout the deck, I designed a series of icons and graphic elements that reinforced the brand’s values and story. This consistency helped maintain a professional look while making the game more visually engaging and interactive.
I approached this project by carefully blending Kraft Heinz’s brand essence with the functional requirements of the game. The design concept was built around the idea of incorporating familiar and iconic elements of the brand into the game visuals to create an instant connection with employees. This meant using symbolic imagery, such as the famous ketchup bottle, various food-related icons, and the company's color palette, to immerse players in the Kraft Heinz universe.
The card game was designed with multiple elements in mind:
Brand Alignment: I maintained strict adherence to the Kraft Heinz visual language, using its recognizable red, blue, and white colors as the base palette. The iconic product illustrations, such as ketchup bottles and food items, were employed as visual motifs across the cards, tying the game’s branding back to the company’s core identity.
Typography and Layout: I selected clean and modern typography that mirrors the brand’s existing corporate communication, ensuring readability and a professional look. Each card was structured to balance playful illustrations with well-organized information, providing a seamless user experience during gameplay.
Visual Consistency: To ensure cohesion throughout the deck, I designed a series of icons and graphic elements that reinforced the brand’s values and story. This consistency helped maintain a professional look while making the game more visually engaging and interactive.
I approached this project by carefully blending Kraft Heinz’s brand essence with the functional requirements of the game. The design concept was built around the idea of incorporating familiar and iconic elements of the brand into the game visuals to create an instant connection with employees. This meant using symbolic imagery, such as the famous ketchup bottle, various food-related icons, and the company's color palette, to immerse players in the Kraft Heinz universe.
The card game was designed with multiple elements in mind:
Brand Alignment: I maintained strict adherence to the Kraft Heinz visual language, using its recognizable red, blue, and white colors as the base palette. The iconic product illustrations, such as ketchup bottles and food items, were employed as visual motifs across the cards, tying the game’s branding back to the company’s core identity.
Typography and Layout: I selected clean and modern typography that mirrors the brand’s existing corporate communication, ensuring readability and a professional look. Each card was structured to balance playful illustrations with well-organized information, providing a seamless user experience during gameplay.
Visual Consistency: To ensure cohesion throughout the deck, I designed a series of icons and graphic elements that reinforced the brand’s values and story. This consistency helped maintain a professional look while making the game more visually engaging and interactive.
The game itself was designed to facilitate discussions and ideas around strategic business challenges. Each card contains key business topics such as Culinary Dependencies, Innovation Strategies, and Future Trends, with descriptions and prompts aimed at generating conversation. The visual system was developed to help players easily navigate the game, with different categories and levels clearly indicated.
In addition to the card design, I also created a packaging concept for the game. The packaging is in line with Kraft Heinz's playful yet sophisticated identity, featuring bold colors and dynamic graphics to immediately capture the attention of the players. The box design itself is a nod to Kraft Heinz’s product packaging, creating a sense of familiarity while housing a unique, engaging internal tool.
The game itself was designed to facilitate discussions and ideas around strategic business challenges. Each card contains key business topics such as Culinary Dependencies, Innovation Strategies, and Future Trends, with descriptions and prompts aimed at generating conversation. The visual system was developed to help players easily navigate the game, with different categories and levels clearly indicated.
In addition to the card design, I also created a packaging concept for the game. The packaging is in line with Kraft Heinz's playful yet sophisticated identity, featuring bold colors and dynamic graphics to immediately capture the attention of the players. The box design itself is a nod to Kraft Heinz’s product packaging, creating a sense of familiarity while housing a unique, engaging internal tool.
The game itself was designed to facilitate discussions and ideas around strategic business challenges. Each card contains key business topics such as Culinary Dependencies, Innovation Strategies, and Future Trends, with descriptions and prompts aimed at generating conversation. The visual system was developed to help players easily navigate the game, with different categories and levels clearly indicated.
In addition to the card design, I also created a packaging concept for the game. The packaging is in line with Kraft Heinz's playful yet sophisticated identity, featuring bold colors and dynamic graphics to immediately capture the attention of the players. The box design itself is a nod to Kraft Heinz’s product packaging, creating a sense of familiarity while housing a unique, engaging internal tool.
Kraft Heinz – Data Visualization
Kraft Heinz – Data Visualization
In addition to the card game, I was tasked with creating a data visualization that would map out Kraft Heinz’s spaces of opportunity alongside macro-inductors of change. This visual tool was designed to help the company’s teams easily identify areas for innovation, and strategically explore the challenges and opportunities relevant to their future vision.
In addition to the card game, I was tasked with creating a data visualization that would map out Kraft Heinz’s spaces of opportunity alongside macro-inductors of change. This visual tool was designed to help the company’s teams easily identify areas for innovation, and strategically explore the challenges and opportunities relevant to their future vision.
In addition to the card game, I was tasked with creating a data visualization that would map out Kraft Heinz’s spaces of opportunity alongside macro-inductors of change. This visual tool was designed to help the company’s teams easily identify areas for innovation, and strategically explore the challenges and opportunities relevant to their future vision.
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